![]() ![]() But in writing, he more frequently refers to it as an Un-Refusable Offer (URO) (Goldratt 1999, 120) and more recently he (and Goldratt Consulting) emphasizes the need to establish, capitalize and sustain a Decisive Competitive Edge (Herman & Goldratt). Later he defined a Mafia Offer as “an offer they can’t refuse” (Goldratt 2008, 67). Mafia Offers: Dealing with a Market Constraint PDF VERSION, Chapter 22 of the HandbookĪ “Mafia Offer” sounds like something out of a movie, not something that could seriously help you make more money in your business by increasing and controlling your sales.ĭr Goldratt first introduced the concept of a Mafia Offer in his book It’s Not Luck (Goldratt 2002, 133). It is a PDF instant digital download for only $17: Mafia Offers: Dealing with a Market Constraint (the Theory of Constraints way)Ĭhapter 22 of the Theory of Constraints Handbook is titled Mafia Offers: Dealing with a Market Constraint.
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